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The era of social calendars: Why everyone’s planning their life like a feed

Three screenshots of the Howbout app. Plan page with long distance friends plan for virtual date, a shared calendar to keep up with your friend and stay connected, and an instant availability check to instantly see when friends are free

In 2025, your social calendar isn’t just a list of all the things you’re doing, it’s a representation of who you are. If it doesn’t look a little chaotic, a little colorful, and a little full of an embarrassing amount of times you gotten takeout that week, then you’re doing it wrong.

Welcome to the social calendar era, with Howbout at the forefront (obvs).

✨ Calendars aren’t just for work anymore

For way too long, calendars have reminded you of being tied to your desk, having an insane amount of deadlines, and the sound of the Google Calendar alert striking fear into your core. But now, your calendar is a reflection of who you are to all your friends.

With Howbout, your calendar reflects who you actually are, not just what you have to do. You share the plans that really matter to you with your friends. The spontaneous trips. The way-too-hot yoga class you swear by. The ‘Tinned Fish Night’ you host every Thursday.

And when you can see what your friends are up to, your calendaestops being a schedule and starts being fun.

👯‍♀️ Planning is the new posting

Everything is curated nowadays on social apps. Spotify playlists, Pinterest boards, Instagram highlights. In 2025, your crazy weekend plans deserve the same energy.

Your calendar becomes a feed of everything fun you’re doing, and everything your friends are up too as well.

And the best bit? Your updates don’t get buried under 29834729 unread messages like they do on the group chat. Your plans stay clear, visible, and available for all your friends to stalk.

🪩 Turn your calendar into a highlight reel

‘Drinks on Friday’ is whatever. But ‘villain era soft launch’? Now, I’m listening.

The way you name, share, and talk about your plans makes your calendar feel more like a social feed, just one that actually shares real-life moments with friends.

We’re so obsessed with this, we even wrote a whole blog post about the art of naming your plans.

If your calendar isn’t giving ~personality~, you’re doing it so wrong. Howbout is the social calendar app where sharing plans is almost as fun as the plans themselves. See what your friends are up to, share your own plans, and turn your weekend chaos into something worth posting about.

Download Howbout on iOS or Android — and make your calendar your new favorite way to keep up with friends.

Emma Spicer

Emma Spicer

Emma is Howbout's digital marketer 💫 

She studied for a degree in Journalism and worked in PR, social media and marketing before joining Howbout in September'22. When she's not working, Emma loves hosting cheese and wine nights and talking about why The Apprentice is the cornerstone of British Television 📺

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